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How can I advertise my brand on Social Media platforms? technewsonline.org

If you are a business owner and want to advertise your business to reach a broader audience then you have come to the right place. In this blog we will discuss all the options that you have as a business owner to promote your business.

Social Media Advertising-technewsonline.org

What are the Social Media Platforms where you can advertise your business?

To answer this question precisely, let me answer it in the form of bullet points below:

  • Facebook Audience Manager (Facebook Ads)
  • Bing Ads
  • LinkedIn Business Manager
  •  Quora Ads
  • TikTok Ads
  • Instagram Ads
  • Twitter Ads
  • Pinterest Ads

While there are several smaller social media channels as well apart from the ones mentioned above, but the other ones are not capable enough to provide you the biggest reach worldwide.

The ones mentioned above are the giants in each social media segments. Mainly these social media channels can be categorised based on the intent of the users on each one of these. Let’s discuss the details for each one of these advertising platforms below:

Facebook Ads (Facebook Audience Manager)

Who doesn’t know Facebook, right? 😀

Well the simple answer is YES, but if you ask me as a digital marketer then the answer might not be that simple. When we look at Facebook from a marketer’s point of view then we can see a lot more than the average user who’s just browsing this social media for entertainment.

 

Facebook is the largest social media platform when it comes to providing its users the ability to connect with each other, sharing life events, creating collaborations, gathering a community or just entertainment. The users who are visiting this platform daily are more interested in knowing about the happenings around their friend circle, school, state, country or the world. The intent of the users here is not precisely “shopping”, but as per the latest observations, it has been found that these users are slowly becoming used to browsing brand products along with consuming the regular social media content.

 

This means that “Discovery based shopping” habits are on the rise among the millennials and GenZ audiences. 

What does this mean for you? Well this primarily means that if you showcase your products to these huge (Billions) of users who are out there seeking some entertainment, it is highly likely that they wouldn’t mind to visit your store and buy some products on the go.

Are brands already advertising on Facebook Ads?

Definitely Yes!! You will be surprised to know the amount of dollars brands are ready to invest on this social media platform for advertising their businesses. 

Here’s a data from statista.com which shows the global spends on facebook advertising in the last 6 years and for the years to come:

facebook-advertising-global-data
Facebook Advertising Global Data Source: statista.com

How can I start advertising my business on Facebook Ads?

Advertising your brand or business on Facebook is pretty easy and straight forward. You need a facebook.com account, a Facebook page, a credit/debit card for the payment of your Ad spends and a computer to track the results of the advertising :).

Steps to start advertising with Facebook ads on Facebook Business Manager:

  • Step 1: Create a Facebook Page that relates to your brand, preferably the same name, brand colors, etc. that your brand already uses. Once you created the page, it’ll look something like the below image:
Facebook page
  • Step 2: Once the Facebook page is created, you will see an option named as “Ads Manager”. You can either click on this link or visit https://adsmanager.facebook.com/adsmanager/  with your account signed in.

Step 3: This is the ad manager account which gives you the options to create personalized ads for your brand with a set of marketing objectives. Once signed in, you need to click on the “Create Campaign” button as shown in the screenshot below:

Facebook Ads Manager

Step 4: The next step in setting up your Facebook ads campaign is to choose the correct marketing objective type to reach the desired audience on the internet. 

Facebook Ads Manager Marketing Objective

The next steps are comparatively easier as you now need to select how much you want to spend on every click that you get on your ads, your target audience, and also upload your creatives. The creatives can be either an image or video file.

Hope this article was helpful, now let’s take a short quiz to see if you understood how you can advertise your business on Facebook Ads Manager.

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